What difference would it make to a new business if its founders can boost their innate management capabilities?
To answer that question, we need to start by acknowledging that a key success factor for new new business is demonstrated management strength. Quite simply, while entrepreneurs can quite rightly claim that businesses of any size can (and far too frequently, do) experience managerial weakness, ultimately, it is a poor signal if a new venture is suffering this growth constraint.
The good news, however, is that the growing discipline of policy management means management weakness need not be a death sentence to a new business, where founders are running at million miles an hour, providing the growth energy (and in many case, covering several senior roles) that provide the impetus for growth.
How does policy management impact on the growing business?
Theoretical models typically describe four or five stages of corporate growth, from start up to maturity. Most models envisage that, at around the half way point, a milestone is achieved where organisations formalise their management by adopting written policies, plans and budgets, standardising their personnel policies, computerising their records and job descriptions, scheduling training and instituting control procedures.
At this stage, policy management becomes vital. That is, the growing organisation must develop and manage its policy and procedures manuals in ways that ensure employees, contractors and other stakeholders can access the information they need to ensure business is conducted exactly as the organisation requires.
The first advantage of policy management is, clearly, that managers can be assured their staff members know the rules of doing business for the company. But also important is that policy management ensures that important training or refreshers on key policies and procedures are scheduled and managed, as a means of giving staff as much exposure as is required to make its policies and procedures top-of-mind.
It takes a skilled manager to steer the company through the formalisation process – as few staff willingly transition to a more structured environment.
Conversely, it is vital for investors (who are keen to reduce the risk on invested cash) to be confident that the transition will occur, and will occur relatively smoothly.
Traditionally, investors have looked to the management experience and depth of key personnel in the organisation, to assure themselves that the business is aware of the relevant best-practice processes, and that the methodology is in place to ensure these processes are being (or will be) implemented in that business.
This knowledge simply reduces the risk profile of the growing business.
But what every entrepreneur – and indeed, every manager – needs to know is that much of the challenge of formalising and implementing processes is simply operational. In turn, this means that those who lack innate management strength or experience can bolster their capabilities by bringing in a trusted third party who possesses the operational skills to identify relevant best-practice policies and processes, and implement them within the business.
Companies will already be in contact with some of the business and service groups providing this kind of management assistance. In the first instance, companies might turn to management consultants, accountants or lawyers. There are also outsourced services – such as PolicyPoint’s policy management services – that help supply professional rigour to companies’ processes. PolicyPoint, for instance, can help organisations define the policies most critical to their needs and the personnel needing to know those policies, as well as managing the process of staff education about those policies.
The service has been used with great success by small businesses, as well as mid-sized businesses who need to profoundly change their corporate culture.
For instance, Konica Minolta used the service to support their goal of building a wholly new, more competitive business processes. Using the system, the company was able to gently but firmly insist that employees rise above their innate resistance to change, and participate in the change, including by becoming conversant with what was expected of them.
On a larger level, firms such as KPMG use the service to achieve particular outcomes, such as rapidly embedding new procedures in response to changed regulatory requirements.
Of course, policy management cannot solve all the challenges of managing a rapidly-growing or changing organisation. What it can do, however, is reduce some of the management burden associated with growth – that is, ensuring the business has the ability to identify and efficiently implement the policies and procedures required for effective operations. For managers of these companies, one means of boosting their management capabilities is leveraging the management expertise of their advisors, as well as by calling on third party services such as PolicyPoint’s that can help identify the policies required, and ensure key personnel receive and embrace these policies.
Managers need to be reminded that this help is available – often, simply for the asking – and can make a world of difference to the company’s ability to attract funding and sustain growth.